HOW PERFORMANCE MARKETING SOFTWARE BOOSTS E COMMERCE SALES

How Artificial Intelligence Boosts Ad TargetingAn advertising and marketing campaign's effectiveness depends upon where the ads are put. Managing brand name safety and positioning, as well as making sure that the ad isn't shown next to unfavorable or non-factual web content, are important for the success of any retargeting method.

How Machine Learning Improves Ad TargetingA marketing project's performance relies on where the advertisements are put. Managing brand safety and security and placement, in addition to making sure that the ad isn't displayed alongside unfavorable or non-factual material, are important for the success of any retargeting strategy.